THE LEADERSHIP AND LEARNING CENTER
The Leadership and Learning Center provides professional development services and time-sensitive teacher training research to educators by developing teachable educational practices in the areas of standards, assessment, instruction, data analysis, and effective leadership. The Center’s publishing division, Lead & Learn Press, supports teacher training experiences with both training manuals and books.
The Challenge. The Center’s ambitions for growth in the educational marketplace required its book publishing division to reach a broad audience of teachers and administrators. They recognized running a publishing enterprise diverted them from their primary focus of providing professional development opportunities to teachers. Our job: to staff and manage a publishing department.
The Plan. Experienced publishing personnel were needed. We addressed the key essentials: editorial standards, identity design, manufacturing economies, sales support, and inventory tracking. We would insure a reliable supply of current, thoughtfully designed teacher training resources to advance their professional development mission and their brand.
The Process. We designed efficient, cost-effective strategies to manage the editorial and production cycles, craft a marketing message, track inventory, and build a profitable national sales network. We cultivated strong working relationships with professional development specialists to insure the right content was available at the right time to meet the needs of educators nationally.
The Results. Full-time skilled personnel instituting best practices across all publishing operations significantly revitalized the Lead & Learn Press imprint. Timely release of new published resources allowed the Center to enjoy increased profits and enhanced stature in the educational marketplace with expanded credibility, authoritative voice, and a solid booklist. The Leadership and Learning Center became an attractive acquisition candidate and was eventually purchased by a major educational publishing conglomerate. Our thriving imprint went along, too.